The team was introducing not just a brand, but an entirely new behavior: subscribing to an EV instead of owning one. The creative challenge was to translate a complex model into something human and exciting.
Working with a nimble collective of strategists and makers, we helped craft launch campaigns and visual narratives that emphasized freedom, flexibility, and optimism.
The experience taught us that innovation lands best when the story feels simple. Our time at Autonomy reminded us how design and storytelling can demystify the future.
Next projects.
(2016-25©)
