Created to support veterans regaining independence through adaptive driving, the program demanded sensitivity - telling stories of resilience without romanticizing hardship.
While still at TrueCar we launched a program to help veterans get back behind the wheel. Our contribution focused on crafting an honest, emotional narrative supported by film and experiential activations. Working alongside the veterans themselves made every frame matter.
It was an exercise in gratitude more than production. The project reaffirmed our belief that creativity carries the most weight when it serves something larger than itself.
Next projects.
(2016-25©)
