CoinTracker entered its busiest and most revenue - critical season - tax time
We helped CoinTracker stand out during tax season by creating cohesive brand assets across campaigns, social, email, and product touchpoints. From persona - based landing pages to the “Free Yourself” campaign, our work reinforced trust and clarity in a competitive, skeptical crypto market.
A consistent and compelling brand presence across channels to build trust, boost engagement, and drive user action.
This project underscored the impact of thoughtful, strategic design during a business - critical moment. By aligning visual design with CoinTracker’s core mission - making crypto tax filing simple and stress - free -we helped shape a campaign that not only drove engagement but also reinforced the brand’s credibility with both new and returning users. The “Free Yourself” campaign elevated CoinTracker’s perception from a utility tool to a lifestyle product, and our design work was central in delivering that transformation across digital touchpoints.
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