Hermes

Hermes

Luxury in Every Dimension

Luxury in Every Dimension

The Hermès pitch was created to bring its craftsmanship into a new dimension, creating an elegant virtual environment, a faithful 1:1 recreation of their flagship store in New York, that reflected the brand’s artistry while inviting audiences to explore its world in an entirely new way.

Industry

Luxury Goods / Fashion / Retail

Scope of work

/

Immersive

Luxury in Every Dimension

The Hermès pitch was created to bring its craftsmanship into a new dimension, creating an elegant virtual environment, a faithful 1:1 recreation of their flagship store in New York, that reflected the brand’s artistry while inviting audiences to explore its world in an entirely new way.

Industry

Luxury Goods / Fashion / Retail

Scope of work

/

Immersive

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Challenges

Challenges

Challenges

Hermès sought to extend its timeless craftsmanship into an immersive digital experience. The challenge was to create a virtual space that reflected the brand’s artistry and exclusivity while offering a new way for audiences to explore its world.

The 3D environment translated Hermès’ design language into an interactive setting. Balancing elegance with innovation, the build combined meticulous detail, visual storytelling, and technical precision to deliver an experience that felt both luxurious and forward-thinking

Final thoughts

Final thoughts

Final thoughts

This project demonstrated how heritage brands can embrace immersive technology without losing their essence—offering audiences a chance to engage with Hermès in a way that was as refined and distinctive as the brand itself.

Have a project in mind?

© 2025 mutiny

Let’s talk.

Tell us about your project—whether you need to rebrand, create an identity, build an immersive experience or talk strategy, contact us.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Contact a Team Lead at

Have a project in mind?

Let’s talk.

Tell us about your project—whether you need to rebrand, create an identity, build an immersive experience or talk strategy, contact us.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Contact a Team Lead at

Have a project in mind?

© 2025 mutiny

Let’s talk.

Tell us about your project—whether you need to rebrand, create an identity, build an immersive experience or talk strategy, contact us.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Contact a Team Lead at