Napster

Yes. That Napster.

Infinite Reality bought Napster and our team was asked to not just rebrand, but completely reinvent an iconic name. It would be a delicate transformation from what it once was into a future-facing AI company with multiple products all living under one powerful umbrella. We didn’t hesitate for a second , we couldnt - this was Napster, the rebellion of our youth. That’s the kind of once-in-a-lifetime creative opportunity we love.

Industry

Music / Streaming / Technology

Scope of work

Immersive

Branding

Campaign

Product Design

Yes. That Napster.

Industry

Music / Streaming / Technology

Scope of work

Immersive

Branding

Campaign

Product Design

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Challenges

The challenge was to unify everything under one powerful identity, clarify what the brand stands for in the new tech landscape (especially with AI, immersive experiences, etc.), and reposition Napster not just as a streaming service but as a full-stack platform for the future.

Final thoughts

Working with Napster reminded us that legacy and innovation don’t have to be at odds. By respecting its iconic history while introducing new platforms and products, we helped set the stage for a future where music and technology move forward together.