Rhapsody pioneered digital music streaming but struggled to stand apart as the market became crowded with giants like Spotify and Apple Music. The brand needed a new identity and direction to stay relevant in a rapidly shifting industry.
We helped guide the transition by evolving the brand into a stronger, more recognizable appearance while honoring its pioneering history. The rebrand clarified its position, modernized its story, and set the stage for future innovation.
The Rhapsody project showed how transformation is sometimes the only way forward. By guiding the evolution into Napster, we helped preserve its pioneering spirit while giving it a stronger platform to compete and grow in a crowded streaming market.
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(2016-25©)
