Speedway Grand Prix wanted to bring the excitement of motorsport beyond the track and into an immersive digital space. The challenge was to capture the energy, scale, and thrill of live racing in a way that fans could explore and interact with globally.
We helped the team inside produce and design a virtual environment that reflected the adrenaline of the sport while remaining true to the brand. From creative direction and visual design to production oversight, scheduling, and technical build, we combined strategy and craft to deliver a high - quality experience that fans could connect with on a deeper level.
This project proved how immersive environments can expand the reach of live events, giving fans new ways to engage while extending the brand’s presence into a digital - first arena.
Next projects.
(2016-25©)
