The UCI Track Champions League wanted to create an immersive digital hub that could capture the intensity of elite cycling and connect with fans worldwide. The challenge was to translate the speed, precision, and atmosphere of track racing into an interactive environment that felt authentic and dynamic.
A virtual space that extended the live racing experience into a branded digital world was the final product. From design and creative direction to production and technical execution, the team built an environment that mirrored the excitement of the velodrome, while offering fans new ways to explore, engage, and connect with the sport they love.
By reimagining the track experience for digital audiences, this project showed how immersive environments can amplify the reach of live competition and turn fans into an active, global community.
Next projects.
(2016-25©)
