Universal Music Group wanted to create a new kind of fan experience - one that went beyond concerts and streaming to immerse audiences in the culture of music itself. The challenge was to design a virtual environment that captured the energy of live performance while providing new opportunities for discovery, interaction, and community.
We built a digital space that allowed fans to step into the world of UMG’s artists and labels. From the stage - like atmosphere to interactive features, the environment blended creative design, seamless production, and technical innovation to bring music to life in a way that was both personal and global.
This project showed how immersive platforms can transform music from something you listen to into something you inhabit - deepening fan engagement and expanding the possibilities of what a music experience can be.
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(2016-25©)
