Vodafone wanted to demonstrate its role at the forefront of digital innovation, showcasing how technologies like blockchain, IoT, and immersive platforms can transform industries. The challenge was turning highly technical concepts—such as their Digital Asset Broker (DAB) platform—into something audiences could not only understand, but actively explore.
While at Infinite Reality we helped design and produce an interactive showroom experience where visitors could engage directly with Vodafone’s innovations. Through conversational prompts, immersive 3D environments, and product walkarounds like the ID3 electric vehicle, the experience showed how DAB enables secure, autonomous transactions between IoT devices—making abstract technology tangible, relevant, and memorable.
This project demonstrated Vodafone’s vision of a connected future—where immersive storytelling brings technology to life, showing how innovations like blockchain and IoT can seamlessly integrate into everyday experiences.
Next projects.
(2016-25©)
